Babble Tactics aim to get the conversation started. The way we all communicate has changed dramatically and the modes of conversation are diverse, particularly as social media becomes increasingly prevalent. Most of us are peddling furiously trying to keep up, but how can we cleverly use these new forms of communication in an impactful way?
At Babble we like to term this new way of operating as Social Communication. Communication is social by its very nature. Companies and brands have been forced to turn their communication strategies on their head and understand that the consumer is directing the conversation about your brand. With this new way of thinking, it has never been more important to ensure that your brand has continuity of message, carried throughout all communication forums, visual and verbal, internally as well as externally.
Babble’s approach is to work with you to review if your brand is communicating the right messages. Most importantly to seriously consider if you really understand your customer: is your communication style telling them what you think they want to hear or what they actually want to know? In asking this question you are setting your brand on the right path to putting a communication strategy in place that will reap measurable results. Sometimes this is just ensuring that messages carry the right tone and sometimes it may be giving your brand image a facelift.
Whatever stage you are at, Babble can help you to bring a tactical approach to your communication strategy, ensuring it is truly social, with the customer at its heart.
Give us a call – we would love to have a chat.
a moment of appreciation . . . what a great building to come to work in everyday.
Feelgood moments: Teddy coffee at Harlem Cafe, Bedford St, Belfast
Babble Tactics has worked with its client Nitronica, to bring a fresh approach to the electronic communications sector.
Having conducted extensive research into its competitive environment, identifying a lack of strategic marketing in the industry in general, Babble went about creating a more accessible language for the firm. This necessitated a new suit and Babble collaborated with its strategic design team to develop a new company identity that would convey the company’s core values and aspirations. Nitronica’s pedigree shines through with the calibre of its customer base; the Babble endeavour was to encapsulate this with its new branding.
However, a new suit is all very well, but how you wear it is really what makes you stand out from the crowd. It must be supported with appropriate underpinnings: this entailed a change of mind-set from a Production oriented company to a Marketing oriented one. For a strategic change in direction to be effective, internal communication is key to the buy-in throughout the company. This is vital to ensure the expectations of the customer is met through each engagement it has at every level of the company.
Nitronica’s objective was twofold: to create a distinctive presence in both its locality and in its industry; to develop a new identity that reflected not only the company’s values and aspirations, but also the calibre of its existing customer base.
The Babble Tactics team delved deep into the process, researching the industry, getting to know Nitronica inside and out, stripping back to the bricks and mortar. By talking to a cross section of staff members, the management team were informing and engaging them in the process.
The new identity was launched via the new website just before Christmas 2012. The timing was crucial as (1) every project needs a deadline; and (2) it meant that the New Year would start on a fresh and positive footing. The website (www.nitronica.com) is the key external focus at this point. Babble packaged the value of the company’s breadth of competencies and capabilities into a market focused approach and this has already reaped rewards. Integration of the appropriate Social Media platforms for the company and its industry is also critical in the current fast moving environment of connectivity. In the case of Nitronica, LinkedIn has proven to be a valuable tool in making contact with relevant people in key decision making decisions.
As with all changes in direction and of mind-set, discipline is a must! This is a continuous process and the initial stages are still very much a work in progress. To date the Babble team has co-ordinated brand collateral to include business cards, company stationery, brochures and exhibition material. More developments are in the pipeline to be implemented soon.
Does your business suffer from a long process of product development?
Would you like to minimise the risk involved in product development and market entry?
Do you want to know how to put the customer at the heart of product development?
Lean Startup builds on the essence of Toyota’s Lean methods and can be applied to product development and market entry in businesses of all sizes.
The method teaches you how to drive product development, how to steer, when to turn, and when to persevere and grow a business with maximum acceleration, making the most efficient use of your budget.
You are reading about “STARTUP”, but please don’t judge a book by its cover: The Lean Startup provides a scientific approach to creating and managing new product development by using your customer as a resource in the NPD process.
To find out how your business can utilise techniques that are changing organisational processes globally, come along to The Lean Startup Conference Simulcast at the Northern Ireland Science Park, Queens Island, Belfast, on 14h December 2012, 8.30am-12.30pm for a morning of inspiring talks and networking. Come away with ideas on how to implement the method in your business and offer practical solutions and advice.
The conference will be presented in a dynamic, short and quick-fired style, combining presentations and conversations.
The Lean Startup Conference is running in San Francisco on 3rd & 4th December 2012. Babble is the official host for the delayed conference simulcast.
Key Topics will include:
• Conversational Interviews conducted by Eric Ries (theleanstartup.com) with
• Beth Comstock, Chief Marketing Officer GE; and
• Marc Andreessen, Andreessen Horowitz
• Innovation Accounting: the theory and application
• Customer Development, Prototyping & the User Experience
• Developing a culture of innovation
• Agile Management
• How to “Pivot” and when to do it
• Minimum Viable Product –
• Lean Startup for non-tech
• Bringing Lean Startup to Life at One of the World’s Biggest Companies with Beth Comstock, GE
• Case Study: Votizen
• Case Study: Litmotors
• Other speakers including:
• Drew Houston, Dropbox
• Bill Scott, Paypal
• Adam Goldstein, hipmunk.com
• Steve Blank